Learning Focus Strategy
After selecting your target market, you must now implement your positioning strategy. Positioning involves giving target customers a clear idea of the marketing mix -- marketers want customers to have an intrinsic understanding of what products and services do. Marketers do this through using persuasive messages in various media, including the Internet or television advertisements. Products are positioned using four main objectives to outplay competitors. These are value, salient attributes, symbols, and rivalry.
Value
We learn in economics that the supply versus demand is very important in determining how customers choose their products. Furthermore, economics focuses on price sensitivity, particularly how high a price can be pushed before customers will stop buying a product. This is all related to value. Price versus quality is a major decision for many consumers, and in positioning, a marketer has determine what kind of value each product brings to the table.
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